Brand story

Two Brothers. Two Grapes. Two Wines.

Winemaking is a family affair for the Waterman boys. What began as a father's late-night musings while passing the time during the grueling hours of harvest work turned into a full-blown rivalry between two brothers. Brock had a strong intuition that each son would eventually come to him with a desire to make their own wine — he just could not predict when.

During the harvest of 2011, Braden was 9 years old and helping in the vineyard picking Zinfandel grapes with his own tray when Brock suddenly realized Braden was keeping his grapes separate from the main bin trailer. Almost simultaneously, Bryson — age 7 and eager to get in the game — picked up a little bucket and started picking grapes too. The next day, Braden announced he wanted Syrah to complement his Zinfandel. That spurred Bryson into action. He begged to stay home from school to pick Petite Sirah — the grapes his dad had raved about — and a rivalry was born.

Illustrated Sibling Rivalry label featuring hands and grapes
Sibling Rivalry bottle held above vineyard rows

How it grew

The competition thrived and escalated with every harvest.

In the ensuing days, a fierce competition unfolded — the boys began keeping tabs on each other: who picked the most grapes by filling up their bins the fastest, and who had the least leaves in them. It didn't stop there. The rivalry escalated into who could sort through the fruit as it went into the crusher the quickest, who had the strength to do more punch downs, and who thought they chose the best barrels first. The brothers would come into the house after a long day with bright, purple-stained lips from sampling their freshly harvested and crushed fruit.

OriginPaso Robles, CA
HouseBrochelle Vineyards
BrothersBraden & Bryson Waterman
BeganHarvest of 2011
Braden's pickZinfandel & Syrah
Bryson's pickPetite Sirah